NEWS RELEASE

For More Information Contact:

Ingrid Andrews
Creative Marketing Group
760-438-3399

Marti Colwell
iMarkup Solutions, Inc.
877-MARKUP1 Ext. 251

iMARKUP ANNOUNCES STRUCTURED WORKFLOW PRODUCT FOR MANAGING DOCUMENT AND CONTENT LIFECYCLES

Server V4 Provides End-to-End Solution for Managing Review and Approval Cycles

Los Angeles, Calif. – Oct 8, 2003 – iMarkup Solutions, Inc., (www.imarkup.com), a leading provider of web-based collaboration tools, today announced its newest technology, iMarkup Server V4. Premiering at Content World, the product integrates iMarkup’s Document Review and Content Review Server products, enhancing them with a workflow engine and a web-based ‘knowledge view’ builder. The product’s ad-hoc and structured workflows, graphical workflow administration and ability to mirror existing business processes provides users with the ability to manage, distribute, locate, collaborate on, annotate and review documents and digital content.

     “A number of enterprise companies find it very challenging to manage the variety and types of documents and digital content being reviewed, and approved, both within and outside of the company. In addition, managing the process across time zones and global locations can add a level of complexity to the problem,” observed John O’Brien, president and CEO of iMarkup Solutions. “With iMarkup Server V4, customers can leverage the benefits of an automated workflow system that enables reviewers, approvers and validators to participate in assigned tasks and provides an intuitive way to capture issues and facilitate communication.”

     iMarkup’s Server V4 addresses the needs of users collaborating on the web to easily review, annotate and comment about digital content – both before and after it is published. The product offers a web-based interface that can be easily customized, along with a powerful feature called Review Sets. Within Review Sets, collaborators can store collections of data (including web pages, markups and URLs), accept or reject changes and maintain the status of content currently in review. Additionally, once Review Sets are created, group members are automatically notified that pages are ready to be reviewed. This automated system enables members of workgroups to work electronically as they do ‘normally,’ while increasing their efficiency.

A Customer Perspective

     iMarkup Server V4 technology allowed Xerox Corporation to implement a centralized and automated process to manage content for the company’s dynamic, customer-facing web site, at www.xerox.com. The digital content, which involves 18,000 web pages in more than 10 languages and available within 26 countries, requires translation, extensive verification and validation prior to being published throughout Europe, Canada, Latin America and South America.

     Xerox also wanted an electronic workflow system that would indicate the status of translations, reduce review cycles and allow for comprehensive input from the countries. As a result of using iMarkup Server V4, Xerox.com has automated its workflow process, reduced training for in-country teams, and made monitoring of status and re-direction of overflow tasks easier and more efficient. “When you are globalizing a web site, ensuring reliable delivery to the project schedule is critical. iMarkup’s workflow process helps our team collaborate on web pages in real time and communicate more effectively, ensuring Xerox customers always receive accurate and timely information around the world,” said Susie Klinck, Senior Content Manager for Xerox.com.
 

IMPROVING BUSINESS WORKFLOW

     With a workflow that mirrors existing processes and has been specifically designed for business users, iMarkup Server V4 allows users to create their own workflow definitions, eliminating the need to involve IT. Because of the ease of use of its browser-based interface, each department can control, modify and change its workflow definitions and subsequently publish approved documents. iMarkup’s dynamic workflow (also known as ad hoc) is well suited for collaboration teams needing to manage workflow quickly, without knowing the entire process ahead of time. iMarkup’s web-based workflow administration then graphically shows users both historical and real-time reports about the review lifecycles (of both documents and content).

     iMarkup Server V4 also introduces an integrated knowledge management function that simplifies the management and distribution of documents and content. This component provides content classification, allowing approved documents to be automatically published and made available to internal and external users. Content classification provides a “knowledge based” distribution of documents (e.g. policies and procedures.) When a business user adds or modifies a document, the content categorization data is selected, causing the document to be automatically associated with the appropriate end-user classifications. Published documents then become available through iMarkup Knowledge Views. A Knowledge View allows authenticated and anonymous users to navigate and retrieve related documents based on their classifications; it offers a simplified, focused view that presents end users with only the exact information they need. Knowledge Views form the foundation for intelligent navigation, searching, retrieval, data mining, and ultimately, delivery of information and knowledge to the users.

About iMarkup Solutions

     iMarkup Solutions (www.imarkup.com) provides real-time, web-based collaboration tools that enable end users to communicate, annotate and organize information via the web. The company develops tools that improve workflow and enable users to maximize their efficiency, working as intelligently with electronic information as they do with paper-based information. The iMarkup product line includes iMarkup Server V4 and the iMarkup Client. iMarkup’s technology has earned numerous awards and recognition from publications such as ZDNet, Computerworld, Internet World, InternetWeek and eDoc and at major tradeshows including Networld + Interop and Internet World. The company is privately held and headquartered in San Diego, California. For more information, call 877-MARKUP1 or visit www.imarkup.com.

     The iMarkup name and logo are the registered service and trademarks of iMarkup Solutions, Inc. Notice to editors: iMarkup graphics, reviews and more are available online at www.imarkup.com/press.

                                    #                                  #                                  #