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SAN DIEGO, Calif. –
Oct 30, 2002
– iMarkup Solutions Inc., (www.imarkup.com),
a leading provider of web-based collaboration tools, today announced that
it has been selected by Inter-Ment, Inc., a Japanese website consulting,
management and certification firm, to annotate and report on digital
content. As part of its value proposition with Inter-Ment customers, the
company is offering iMarkup’s Content Review Server (CRS) to collect the
requests of users who access its clients’ websites and to improve
communications between clients and their users throughout Japanese web
sites.
Inter-Ment is a private corporation capitalized by venture funding and
headquartered in Tokyo, Japan. The majority of its employees worked
together previously for six years on web development projects at a major
corporation. Wanting to provide a marketing system that could measure the
usability of websites, improve that usability and assist clients in
obtaining ISO 9241 registration, Takeaki Kurosaki and his three
co-founders started Inter-Ment earlier this year. In offering consulting
services to client companies, Inter-Ment reviews the structure and type of
websites the companies have developed and makes recommendations as to what
its clients can do to provide their users with a more satisfying Internet
experience, improve customer/user communication and offer a more secure
Internet experience. Inter-Ment clients include utility companies, PC
companies, well-known apparel and credit card companies and financial
institutions.
With the recent increase in the number of Internet users in Japan,
websites need to more accurately address the needs of their users. Relying
on only statistical data, such as access logs, it is not possible for
companies to accurately understand these user requirements. To build a
strong relationship between its clients and their users, Inter-Ment is
accumulating and analyzing research data gathered from users as they are
browsing websites to help its clients. “If a company misjudges the content
it provides its users that can result in wasted resources and lost money.
With iMarkup, it is easy to acquire this input directly from the users,”
observed Takeaki Kurosaki, President of Inter-Ment.
In the past, in order to evaluate websites, Inter-Ment invited users to
come into its laboratory to use and review websites, with interviewers
gathering information in real time as to the users' evaluations. This
process is still commonplace within Japan but has many drawbacks --
including its high costs and the limitations of both location and time.
With iMarkup’s Content Review Server it will now be possible for Inter-Ment
to dramatically decrease these costs while also eliminating location and
time constraints. “We think of iMarkup as the ultimate “One to One
Communication System” directly connecting the person in charge of a
company to its clients. We are entering an era in which users can ask
questions of companies, and companies can benefit by listening to users
needs. iMarkup’s technology, which is complete, flexible and
user-oriented, is an excellent step in this new paradigm, ” Kurosaki
remarked.
“We are pleased to be able to offer the Web collaboration technology that
companies like Inter-Ment need to assist its clients and their users,”
commented John O’Brien, President of iMarkup Solutions. “Using the Content
Review Server to gather demographic and statistical information is a
unique application for our technology – and one that we believe will
provide value to other forward-thinking companies throughout Asia Pacific.
In addition, the two companies worked well together to create a localized
Japanese version of the product. This was accomplished in record time as a
result of iMarkup’s open architecture and the translation skills of Inter-Ment,”
O’Brien concluded.
About iMarkup Solutions
iMarkup Solutions
(www.imarkup.com) provides real-time, web-based collaboration tools that
enable end users to communicate, annotate and organize over the Web. The
company is focused on developing tools that improve workflow and enable
users to maximize their efficiency, working as intelligently with
electronic information as they do with paper-based information. The
iMarkup product line includes iMarkup Content Review Server, iMarkup
Document Review Server and the iMarkup Client. iMarkup’s technology
has earned numerous awards and recognition from publications such as
ZDNet, Computerworld, Internet World, InternetWeek and eDoc and at major
tradeshows including Networld + Interop and Internet World. The company is
privately held and is headquartered in San Diego, California. For more
information, call 877-MARKUP1 or visit
www.imarkup.com.
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The iMarkup name and logo are
the registered service and trademarks of iMarkup Solutions, Inc. Notice to
editors: iMarkup graphics, reviews and more are available online at
www.imarkup.com/press.
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